{"id":2313,"date":"2015-09-25T08:51:37","date_gmt":"2015-09-25T07:51:37","guid":{"rendered":"http:\/\/vasariglobal.com\/?p=2313"},"modified":"2015-09-28T08:55:08","modified_gmt":"2015-09-28T07:55:08","slug":"arsenal-breaks-new-ground-in-ethiopia","status":"publish","type":"post","link":"https:\/\/vasariglobal.com\/news\/arsenal-breaks-new-ground-in-ethiopia\/","title":{"rendered":"Arsenal breaks new ground in Ethiopia"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-xs&#8221; drop_shadow=&#8221;&#8221;][vc_column_text]\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243; el_class=&#8221;newsItemMainColumn&#8221; drop_shadow=&#8221;&#8221;][vc_column_text el_class=&#8221;darker-text&#8221;]\n<p>Arsenal Football Club has become the first Premier League side to secure a regional partnership in Ethiopia after announcing Dashen Brewery as its Official Beer Partner.<!--more--><\/p>\n[\/vc_column_text][vc_single_image image=&#8221;1732&#8243; border_color=&#8221;grey&#8221; img_link_large=&#8221;&#8221; img_link_target=&#8221;_self&#8221; rounded_image=&#8221;&#8221;][vc_column_text]The three-year-partnership will help Arsenal get closer to its fans in Ethiopia and will focus on supporting Dashen Brewery\u2019s community based initiatives with coaches from the club taking part in grassroots football development projects in Ethiopia.<\/p>\n<p>Dashen Brewery will also directly engage with supporters in Ethiopia through the club\u2019s digital platforms, promotional activities and marketing initiatives featuring Arsenal first-team players and club legends.<\/p>\n<p>Arsenal chief commercial officer Vinai Venkatesham said: \u201cArsenal has a huge fanbase across Africa, and our support in Ethiopia stands out as particularly strong. We are delighted to be partnering with Dashen Brewery, together creating the first regional partnership for a Premier League club, in this rapidly growing and developing territory.\u201d<\/p>\n<p>The partnership follows backing from overseas shareholders of Dashen Brewery (Duet and Vasari).<\/p>\n<p>Dashen Brewery chief executive officer Devlin Hainsworth added: \u201cWe are truly excited about this partnership. Dashen &amp; Arsenal share common values with community being at the heart of both brands. This partnership will see Dashen invest both in grassroots football while at the same time supporting our commitment to creating meaningful consumer experiences.&#8221;<\/p>\n<p>Article source www.arsenal.com[\/vc_column_text][vc_column_text el_class=&#8221;arrowLink&#8221; css=&#8221;.vc_custom_1443426760790{margin-top: 10px !important;}&#8221;]<a href=\"http:\/\/www.arsenal.com\/news\/news-archive\/20150925\/arsenal-breaks-new-ground-in-ethiopia\" target=\"_blank\">View Original Article<\/a><br \/>\nArsenal.com[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-xs&#8221; drop_shadow=&#8221;&#8221;][vc_column_text]\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-xs&#8221; drop_shadow=&#8221;&#8221;][vc_column_text] [\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243; el_class=&#8221;newsItemMainColumn&#8221; drop_shadow=&#8221;&#8221;][vc_column_text el_class=&#8221;darker-text&#8221;] Arsenal Football Club has become the first Premier League side to secure a regional partnership in Ethiopia after announcing Dashen Brewery as its Official Beer Partner.<\/p>\n","protected":false},"author":2,"featured_media":2314,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"post_series":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - 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