{"id":2841,"date":"2019-07-02T09:11:46","date_gmt":"2019-07-02T08:11:46","guid":{"rendered":"http:\/\/vasariglobal.com\/?p=2841"},"modified":"2022-08-02T13:25:01","modified_gmt":"2022-08-02T12:25:01","slug":"vasaris-fundraising-highlights-potential-of-ethiopias-drinks-market","status":"publish","type":"post","link":"https:\/\/vasariglobal.com\/news\/vasaris-fundraising-highlights-potential-of-ethiopias-drinks-market\/","title":{"rendered":"Vasari\u2019s fundraising highlights potential of Ethiopia\u2019s drinks market"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-xs&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243; el_class=&#8221;newsItemMainColumn&#8221;][vc_column_text el_class=&#8221;darker-text&#8221;]Economic reform and one of Africa\u2019s youngest demographic profiles are spurring increased investor interest in Ethiopia.<br \/>\n<!--more-->[\/vc_column_text][vc_single_image image=&#8221;1732&#8243;][vc_column_text]Consumer-focused investment group Vasari\u00a0Beverages\u00a0 completed fundraising of $100m\u00a0in June and plans to expand its beverage operations in Ethiopia, as well as seeking new acquisitions in Africa and Asia.<\/p>\n<p>Ethiopia\u2019s alcoholic drinks market has \u201cvery strong growth prospects\u201d, argues\u00a0<strong>Vasari CEO Vivian Imerman<\/strong>.<\/p>\n<ul>\n<li>Per-head consumption of beer has doubled since 2012 to 10l currently but remains well behind South Africa, at more than 60l, Imerman says.<\/li>\n<li>Spirits consumption, he says, is also well below the regional average.<\/li>\n<\/ul>\n<p>The International Monetary Fund expects Ethiopia to be Africa\u2019s<strong>\u00a0fastest-growing economy<\/strong>\u00a0in 2019. With a population of about 105 million, Ethiopia is Africa\u2019s second-most populous country after\u00a0Nigeria. The\u00a0<a href=\"https:\/\/www.visualcapitalist.com\/median-age-of-the-population-in-every-country\/\">median age of 17<\/a>\u00a0gives Ethiopia one of Africa\u2019s\u00a0<strong>youngest demographic profiles<\/strong>. The major players in the Ethiopian drinks market are Heineken, Diageo, Dashen, BGI Ethiopia and Habesha.<\/p>\n<p>Vasari has investments in Dashen Brewery, one of the country\u2019s largest breweries, and the Rorank distiller, which produces spirits under the Super Eagle and Crystal brands.<\/p>\n<ul>\n<li>Some of the recently raised capital will be used to double Dashen\u2019s production capacity to 5m hectolitres per year, while capacity at Rorank will be tripled.<\/li>\n<li>The firm takes a \u201chighly activist stance\u201d to growing each business, Imerman says.<\/li>\n<\/ul>\n<h4>Risks in the market<\/h4>\n<p>Competition is growing, and investment in Ethiopia\u2019s drinks sector has been accelerating.<\/p>\n<ul>\n<li>In March, local firm Kangaroo invested $52m to set up a new brewery.<\/li>\n<li>South Africa-based wine and spirits producer Distell is considering entering the country.<\/li>\n<li>In May, United Beverages, a joint venture between Kangaroo and United Africa Beverages, launched \u2018Anbessa Beer\u2019 in Ethiopia.<\/li>\n<li>In soft drinks, Coca-Cola plans to invest $300m in Ethiopia over the next five years.<\/li>\n<\/ul>\n<p>Ethiopia\u2019s economic progress is unlikely to be linear. The World Bank in April pointed to the risk that\u00a0<strong>political disruption and social unrest<\/strong>\u00a0could negatively affect growth through lower investment, tourism\u00a0and\u00a0exports.<\/p>\n<ul>\n<li>Limited competitiveness also constrains the development of manufacturing, job creation and exports, the World Bank said.<\/li>\n<\/ul>\n<p>Ethiopia has recently\u00a0<strong>tightened up on alcohol advertising<\/strong>.<\/p>\n<ul>\n<li>A ban on broadcast adverts for alcoholic drinks between 6:00 am and 9:00 pm came into effect at the end of May.<\/li>\n<\/ul>\n<p>Despite those risks, the\u00a0<strong>Economist Intelligence Unit<\/strong>\u00a0(EIU) argues that Ethiopia will continue to post robust growth and that Prime Minister Abiy Ahmed\u2019s government will push ahead with reforms and privatise state-owned enterprises (SOEs).<\/p>\n<ul>\n<li>Business confidence will increase and foreign investment will climb following a spate of sales of government stakes in SOEs, the EIU says.<\/li>\n<li>The economy is forecast to grow at between 7% and 8% every year to 2023 inclusive \u2013 and even that figure would be higher were it not for growing international trade protectionism.<\/li>\n<\/ul>\n<h4>Bottom Line:<\/h4>\n<p>If Ethiopia can maintain political stability, then its demographic profile could make it one of Africa\u2019s leading investment destinations.[\/vc_column_text][vc_column_text el_class=&#8221;arrowLink&#8221; css=&#8221;.vc_custom_1562055052172{margin-top: 10px !important;}&#8221;]<a href=\"https:\/\/www.theafricareport.com\/14745\/vasaris-fundraising-highlights-potential-of-ethiopias-drinks-market\/\" target=\"_blank\" rel=\"noopener noreferrer\">View Original Article<\/a><br \/>\ntheafricareport.com[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-xs&#8221;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-xs&#8221;][\/vc_column][vc_column width=&#8221;2\/3&#8243; el_class=&#8221;newsItemMainColumn&#8221;][vc_column_text el_class=&#8221;darker-text&#8221;]Economic reform and one of Africa\u2019s youngest demographic profiles are spurring increased investor interest in Ethiopia.<\/p>\n","protected":false},"author":4,"featured_media":2925,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"post_series":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - 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