Vasari Global and its partners have entered the Ethiopian biscuit business and have their eyes on the wider East African market as consumer spending rises.
Just a few years ago, there was comparatively little UK investment in Ethiopia -though it did exist and there are a few very long-term British players in the market.
South African niche spirits company TNB was last week bought for R200m by UK-based investment vehicle Vasari, which plans to grow the company’s reach throughout Africa.
London-based alternative asset manager Duet Group and Vasari, a company with a track record of growing businesses including beverage businesses, announced recently in a press release